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Privato - Logo for women's lingerie & accessories

Privato - Logo design

  • Privato Logo
  • The letter "R" of the logo
  • The letter "T" of the logo
  • The Privato logo with black background
  • The Privato logo on product packaging
  • The Privato logo on the e-shop homepage
  • The Privato logo on the signboard of the store

Inspiration

The "PRIVATO - Your personal Style" logo was created based on the element of minimalism as well as the name of the company.

Design

The letters are minimalistically designed and a number of lines have been removed from the set, but they do not prevent the brand reading.

Also, some letter terminations have intense cuts, giving an indirect tension to the logo.

At the bottom, centrally in the composition, the "Your personal style" tagline is placed in a simple font so as not to overshadow the brand.

Color palette

The composition consists exclusively of black color, both in the brand name and in the tagline.

The black color is combined with the concept of mystery and thus gives glamor to the logo.

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